If you want to capture the attention of a niche group of renters with disabilities that want to travel, we've got some great tips for you. You don't have to invest a lot of time or money to get started. There are quite a few inexpensive or free features you can add or modify in your short-term vacation rental to make it more accessible today.
Take a look at our list of 5 easy modifications you can make to benefit a wide range of people.
Tip #1 - Microwave Placement
Move your current microwave lower to counter height or below. Or if you prefer, you could also add another inexpensive second microwave at a lower level.
Audience reach: People using wheelchairs or walkers, aging/senior community, people of short stature, people with limited arm strength, children helping with family activities
Tip #2 - Child Safety Locks
Install extra child safety locks on exit doors. Deadbolt locks, slide locks or flip locks are all good options.
Audience reach: People on the autism spectrum, people with dementia, people with cognitive disabilities, children
Accessibility is not one-size-fits-all. By offering accessible features you open up your rental to a large niche market. The Total Addressable Market (TAM) of people with disabilities traveling in the United States plus family and friends is $104 BN US.
Tip #3 - Furniture Placement
Strategically place furniture in order to create pathways around rooms that are at least 36” wide. This would allow walkers and wheelchairs easier access through rooms.
Audience reach: People using wheelchairs or walkers, people who are blind or have low vision,
Tip #4 - Scents and Odors
Refrain from using strong scented candles, potpourri or scented air fresheners in your rental property. Many renters, with our without disabilities, have allergies or sensitivities to smells and eliminating strong smells will help.
Audience reach: People on the autism spectrum, people with allergies or sensitive to scented products
Tip #5 - Closet Rods
Lower closet rods and consider removing closet doors to make it easier to access from a wheelchair.
Audience reach: People using wheelchairs or walkers, aging community, people of short stature, people with limited arm strength, children
Each accessible feature you offer in your short-term rental increases the benefits to your renters. Be sure to take photos that show each accessible feature you have and list your accessible features so renters have the best information to choose the right property for their needs.
For more information about accessible short-term rentals, visit our website at www.BecomingRentABLE.com.